Location: Singapore / Karachi, Pakistan Onsite
Timings: 9:00 AM – 6:00 PM
Work Days: Monday to Friday
Job Type: Full-Time
About Us:
ISTO.Digital is a growth-driven digital company focused on building scalable, data-led marketing solutions for modern brands. As we expand our performance marketing operations, we are seeking a results-oriented Performance Marketing Specialist to plan, execute, and optimize paid digital campaigns across multiple platforms.
Key Responsibilities:
- Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), and other performance channels.
- Manage campaign budgets, bidding strategies, targeting, and creatives to maximize ROI.
- Conduct A/B testing on ad creatives, copies, audiences, and landing pages.
- Monitor daily campaign performance and optimize based on data insights.
- Track KPIs including CPA, ROAS, CTR, and conversion rates.
- Collaborate with creative and content teams to develop high-performing ad assets.
- Prepare detailed performance reports and provide actionable recommendations.
- Stay updated with platform algorithm changes and industry best practices.
Requirements:
- 2–4 years of hands-on experience in performance or digital marketing.
- Bachelor’s degree completed in Marketing, Business, or a related field.
- Strong experience with Google Ads, Meta Ads Manager, and analytics tools.
- Solid understanding of conversion tracking, pixels, and event setup.
- Experience with audience segmentation, retargeting, and funnel strategies.
- Analytical mindset with strong problem-solving skills.
- Ability to manage multiple campaigns simultaneously.
Nice to Have:
- Experience with additional platforms such as TikTok Ads, LinkedIn Ads, or Snapchat.
- Familiarity with tools like Google Analytics 4, Google Tag Manager, Hotjar, or Looker Studio.
- Experience in e-commerce, lead generation, or app marketing campaigns.
What We Offer:
- Competitive salary based on experience and performance expertise.
- Opportunity to work on data-driven, high-impact marketing campaigns.
- Collaborative and growth-focused work environment.
- Career development and long-term advancement opportunities.