Location: Singapore / Karachi, Pakistan Onsite
Timings: 9:00 AM – 6:00 PM
Work Days: Monday to Friday
Job Type: Full-Time
About Us:
ISTO.Digital is a growth-focused digital media & marketing organization specializing in content creation, social media management, web development, performance-driven marketing and brand building across digital platforms. As we scale our operations, we are seeking an experienced Digital Marketing Manager to lead strategy, execution, and optimization across all digital channels.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Lead and manage paid, organic, and performance marketing channels including Google, Meta, SEO, and Email marketing.
- Oversee campaign planning, execution, budgeting, and performance optimization.
- Analyze marketing data and KPIs to drive continuous improvement and ROI.
- Manage and mentor the marketing team, ensuring high performance and accountability.
- Collaborate with creative, content, and performance teams to ensure cohesive messaging.
- Identify growth opportunities, new platforms, and emerging digital trends.
- Prepare detailed performance reports and present insights to leadership.
Requirements:
- 3-5 years of experience in digital marketing, with at least 2 years in a managerial role.
- Bachelor’s degree completed in Marketing, Business, or a related field.
- Strong expertise in performance marketing, SEO, analytics, and funnel optimization.
- Proven experience managing budgets and scaling digital campaigns.
- Hands-on knowledge of tools such as Google Analytics, Google Ads, Meta Ads Manager, and CRM platforms.
- Excellent leadership, communication, and strategic thinking skills.
- Ability to manage multiple projects in a fast-paced environment.
Nice to Have:
- Experience with e-commerce, lead generation, or B2B digital marketing.
- Familiarity with marketing automation and email marketing tools.
- Experience working with international or multi-market brands.
What We Offer:
- Competitive salary based on experience and leadership capability.
- Opportunity to lead digital growth for multiple brands and campaigns.
- Collaborative, performance-driven work culture.
- Long-term career growth and leadership development opportunities.