Frequently Asked Questions

Digital marketing is promoting your business online through things like websites, social media, emails, and ads. It's essential because most people search for products and services on the internet—if you're not there, you're missing out on potential customers.

SEO is about earning free traffic through better rankings, which takes time. PPC (Pay-Per-Click) is paid advertising where you pay only when someone clicks your ad, like on Google Ads. PPC gives quick results, while SEO builds long-term growth.

Social media lets you connect directly with your audience on platforms like Facebook, Instagram, or LinkedIn. It helps build relationships, share content, run targeted ads, and increase brand awareness turning followers into loyal customers.

Content marketing involves creating helpful stuff like blog posts, videos, or infographics that attract and engage your audience. It positions you as an expert, drives traffic to your site, and encourages shares and conversions.

Use tools like Google Analytics to track metrics such as website traffic, conversion rates, bounce rates, and ROI (Return on Investment). These numbers show what's working and where to improve.

Email marketing sends newsletters or promotions directly to people's inboxes. Yes, it's still super effective it's personal, cost-efficient, and great for nurturing leads or announcing sales, with high open rates if done right.

It varies, but for small businesses, you might spend $500–$5,000 per month depending on services like SEO or ads. Start small with a budget that fits, and scale up as you see results.

Keywords are the words or phrases people type into search engines. They're key in SEO and ads because using the right ones helps your content show up when potential customers are looking for what you offer.

Absolutely! Tools like Google My Business and local SEO target people in your area. For example, a coffee shop can appear in "near me" searches, driving foot traffic and online orders.

Retargeting shows ads to people who've visited your site but didn't buy. It reminds them of your products on other sites or social media, increasing the chances they'll come back and complete a purchase.

It depends: PPC can show results in days, while SEO might take 3–6 months to build momentum. Consistent effort leads to steady growth, so patience is key.